Have you heard that print marketing is dead? It is assumed that consumers don’t respond to it anymore, that it’s too expensive, and that you can’t personalize it which are all false. It’s a common misconception that print marketing is dead and gone; in fact, it’s thriving. Sure, it’s not the same as it was but it has changed and evolved with the times.
Modern marketing techniques tend to centre on digital channels. However, don’t forget about the many uses and benefits of print marketing. There are many ways that you can use print marketing to best serve the needs and goals of your company. Digital marketing does not always surpass print marketing. Print marketing can provide three distinct advantages, where digital marketing has trouble competing.
Small Businesses Have An Advantage
Small businesses are vital to the success of a community. It is becoming more and more popular to show your support for small businesses. Networking with other small businesses is important and a great way to do this is through print marketing options such as brochures, posters, flyers, postcards, and catalogues. Networking with print marketing materials can be accomplished in various ways, such as:
* Promoting your products or services by dropping off print marketing materials to other local businesses and vice versa.
* Setting up a booth at a local event and hand out print marketing materials or samples.
* Using direct mail to be sent to local residents who are in your target market.